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Dear Readers,

Message for today!

Before you wonder “Am I doing things RIGHT???” ask yourself – Am I doing the right thing…

Do what you love and enjoy and earning a living no longer feels like a job.

What are your goals for this week…

How are you going to make a difference in your business and your life.

What books are you going to read to propel your career forward.

How are you going to make this week different from the last hundred you spent.

That’s this weeks thought -

Are you doing the right thing?

Happy Mother’s Day to everyone who reads this blog post.  I love my Mom, she’s an amazing woman, as are my women friends.  I’ve received so many website greetings and e cards.

So how did I thank the wonderful women in my life?  Being a Mom-preneur myself my family knows my focus is on my business.  I sent out all my Mother’s day cards from SendOutCards.  Check them out – great way to make some extra cash.

Live Right and Market Well – Christine

 

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Today’s post is about fishing

Here’s a story.  My grandfather would drag me every summer to a lake in Minnesota.  It was the most GOD-AWFUL experience for a teenage girl.  He would take out the boat early in the morning.  Every once in a while he would grunt and stop the boat.  Hour after hour we would circle the open waters looking for mudflats.  To my casual observation it was hellish – looking back on it – it was brilliant.

Rather than wasting a whole bucket of minnows or worms on worthless feeder fish he was looking for the elusive Walleye – the prized fish from that lake.

So you might be wondering why I’m talking about fishing…

Well – it’s because most people who are struggling with business are fishing in the wrong place.

Struggling business owners spend all of their valuable time fishing for customers in the wrong places.  They use their best bait trying to land any kind of customer.  Then they focus all their attention to get any prospects into their boat.  At the end of the day the results are disappointing.

All the while they ignore the big fish swimming close by.  Sooner or later the average fisherman gives up, and takes up golf.

This is my formula to become a better fisherman…

1) Know your fish

Where does your fish hang out?  Are they local clients hanging out at Chamber events?  Are they businesses on the internet?  Does your business cater to a specific type of business customer, or a consumer.

2) Plan your fishing trip, and be patient

Find out information about the lake.  Don’t throw all your bait (advertising and networking) away at the beginning of the fishing trip.  Put out a feeler line in a spot.  When you get a bite, plan to fish in that same spot until the fish move somewhere else.

3) Bring enough resources

Fisherman are very resourceful.  They bring enough resources to stay out on a lake all day long.  Translated, don’t go out on the lake of business unless you can wait out finding the big fish.  Better to wait until you have the resources, than take short trips back and forth to shore.  You’ll have a better chance finding the real fishing spots, not just the obvious shore fish.

4) Become a better fisherman

Fishing is about patience – I’ve found that many business owners suffer from impatience. They think every fish swimming by will be so enamored with their bait fishing will be easy.  They don’t realize how picky fish are.  You’re target market is looking at bait from a lot of lures.  When you know what tickles your target market’s fancy your bait will be the most attractive.  The only way that happens – know your fish

Are you still struggling planning with your fishing trips?

Last piece of advice don’t assume it’s the equipment.  Smart fisherman won’t buy a bigger boat, or a better lure.  Translated to business – Smart marketing doesn’t need a bigger website, or brand advertising.  Targeted direct marketing maybe the bait you need to find your prize fish.

As my grandfather always said – you won’t get more fish with a bigger boat, but you will feed your family with patience.

So today’s question to ask yourself – are you fishing in the right pond (location) for the right fish (customer) with right bait (marketing/advertising/sales process)?

Shameless plug – if you aren’t sure you’re reaching the right clients contact a marketing professional (such as Lady In Red Marketing) for a second opinion.  Better to work with a professional fisherman than starve.

Until next time – live with passion and market well

Christine Cavaliero
Owner – Lady In Red Marketing

 

Lady In Red Marketing is your virtual marketing partner helping you maximize your business results – Like us on FacebookBestSEOinTown helps you reach your internet customers with social, mobile and internet marketing.

 

 

 

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Hey readers,

I was going to go off on the price of gas, but what is it going to solve? I don’t have any pressure on the oil company, except to drive less. Or create a business where I don’t need to commute 30+ miles to earn a living.

So I’m going to change gears – let’s focus on a positive thing – creating a business that you can manage from your home.  If you work from home you don’t need to spend hundreds of dollars every month on gas – Take that Oil Barron!

How much money do you need each and every month.  How would a few thousand dollars a month to change your life?

I love Internet & Information marketing because it’s so powerful. Anyone who knows me personally will tell you I’m an information junkie.  The Internet has proven to be the best thing in my life. I have to say working in the Internet world is wonderful. You can set your own hours, and really manage your own lifestyle.

But… You do have to work!

One of the biggest problems I’ve seen happen time and time again.  People assume the Internet is a set and forget type of business.  That’s 100% wrong.  To be successful you need to work at your business every single day.  Especially in the beginning of a business.  It takes time and effort whether that’s writing a blog post, promoting your name on a social network, or taking a course about  Internet promotion.  That’s the job description of Internet marketing, love working on the net, it doesn’t happen 9-5, Monday through Friday, 50 weeks a year.

Stop waiting for the perfect solution, and pick something you can excel at. I have several mentors in the internet universe. The common theme they say is “follow your passion.” Become the voice of the crowd who loves dogs, support green energy, is an expert in baking, or any other niche markets.  Believe me there are millions of niches in the world.  Follow your passion and you will love what you do for a living.

There are basic marketing rules you need to follow.  Such as knowing your customer, writing compelling copy, having a system to follow-up with prospects.

My current projects are helping two people follow their passion on the web – classic cars, and bridal floral arrangements.

Another thing that I believe in is the “Law of Attraction” – Ask, Believe, (ACT), Receive.  Did you notice that ACT is bold and in red?  That’s because it’s the key component to moving the universe.  You have to act to get results.

So today – decide what your passion is.  What would you do for a living (even if you didn’t get paid)?  Write down a list, but I guess you already know what you’re passion is.  You think about it, you read information about it, and have friends who enjoy the same thing.

I’m working on a passion project of my own – the Mom-Entrepreneur project.  This is something which I hope will help women know their value and translate it into net worth.

So off to writing some compelling copy.

Until we talk again…Live passionately and market well.

Christine

As always I appreciate people who follow me on Twitter, Facebook or LinkedIn

 

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