About Christine

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Oh Ted Williams where are you now?

Posted by Christine on February 16, 2011 in Social Marketing News, Weekly Biz Buzz Blog |

Today as I was planning my day a thought crossed my mind.

Most people think of Google, Yahoo and Bing as the big dogs, and the place to be seen on the web.  Optimize for those search engines, and you’ll have all the traffic you can handle.  Well that’s only 1/3 right.  Google is the big dog of the search engine world, but you have to factor in Facebook and YouTube into optimization plans, they’re the other most used/searched sites.  This explains why social marketing, and video marketing are so important to maximize your SEO efforts.

Your website needs to be visible to your target market.  Plan to be where the visitors are surfing.  Facebook and YouTube aren’t just for the 20 somethings.  Seems like everyone is joining the social global conversation.  With the smart phone revolution it’s only a matter of time before mobile phone marketing becomes another segment of your marketing mix.

You can’t just set it and forget your social marketing.  Facebook purges information quickly.  YouTube has an equally short shelf life.  People don’t have 15 minutes of fame anymore – now they have a minute and a half video clip. (Anyone remember the Golden Voice guy…Ted Williams?)

Has our attention span gotten shorter?  I’m sorry – what did you say – I forgot what we were talking about.

So thoughts of FREE advice went though my head.

Yesterday I posted a tweet about the one-eyed website designer.  This thought stemmed from a recent email exchange.  A family member asked me to evaluate his  website.  Hey we’re an Italian family so you don’t blow off a family request…so I took a look as the site.

The site was average, lacking HTML keywords, and stuffed with slick graphic elements.  Funny thing about the website – big promise –  he was an SEO expert.  He claimed he would put together websites for his clients that “reached the first page of Google.”  Why would he want a second opinion from a fellow marketer like me?

Because he wasn’t a website designer, nor an SEO expert.  He was a business person who purchase a franchise in a box, and really didn’t know what he was doing.

I’m all for new business opportunities, but you should probably know something about the industry you’re planning to join.  Especially if you’re going to call yourself an “expert.”  That’s a title bestowed upon you, not something you put on yourself.  Heck you’re not Napoleon, you can’t crown yourself emperor.  When you get a gut reaction your adviser is full of BS…run for the hills.

As my grandfather said – free advice is worth the money you’ve paid for it.

Have a good week and market well-
Christine

P.S. – Keep those comments coming, and as I said before if you have a project you want me to evaluate please contact me. I’m evaluating a few new social marketing products and services to launch soon.

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Quote of the day from Thoreau

Posted by Christine on February 13, 2011 in Motivational Thoughts |

You cannot dream yourself into a character: you must hammer and forge yourself into one. Henry D. Thoreau

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Inspirational Thought – February 2nd

Posted by Christine on February 2, 2011 in Motivational Thoughts |

A wise man will make more opportunities than he finds. Francis Bacon

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Attn: Business Owners – Be the best #5 you can be!

Posted by Christine on January 30, 2011 in Weekly Biz Buzz Blog |

Strange statement, huh?  Shouldn’t I tell you to be the #1.  Look at any of your favorite companies.  They are always telling everyone how amazing they are.  Entrepreneurs rarely lack confidence, and telling them to be less than #1 must sting.  They expect to be the top dog in everything they do.  Well I’m here […]

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Inspirational thought – January 27th

Posted by Christine on January 27, 2011 in Motivational Thoughts |

Japanese Proverb – Vision without action is a daydream – Action without vision is a nightmare.  I want to add – Business without a plan is a recipe for failure.

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Bailey’s Blog – Are you a SP?

Posted by Christine on January 21, 2011 in SMB Marketing Blog |

Want to know what makes successful internet entrepreneurs…well, successful?  Without paraphrasing or stealing other writers thunder I’ve come to realize a few things. Successful people (SP’s) know what they want to accomplish.  Not a new concept, Dr. Stephen Covey talked about this idea in “7 Habits of Highly Effective People.”  Yet most people don’t know […]

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Is Facebook going under? I think not!

Posted by Christine on January 15, 2011 in SMB Marketing Blog |

The web has been the place to be seen lately. Take the case of Ted Williams a/k/a “the man with the golden voice”, or the story about the 13th sign of the zodiac. This week the web was all a twitter about the demise of Facebook. Even my mother, a dedicated technophobe, asked about it. […]

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Meet Beagle Bailey & Putnam

Posted by Christine on January 10, 2011 in SMB Marketing Blog |

Howdee everyone my name is Bailey Well my full name is Chestnutland Pearl Bailey, and I have a kitty friend named Putnam.  We watch Mom work on the computer all day. I look so cute and innocent, but I’m keeping my ears open. Love Beagle Bailey ☺ P.S. – Here’s a picture of my friend […]

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Social Marketing is a great New Year’s Resolution

Posted by Christine on January 10, 2011 in SMB Marketing Blog |

This weekend between watching football games, and shoveling snow, I updated my website(s).  Something occurred to me “hey updating websites feels like being on a diet.”  Diets feel tedious, and even monotonous, but it is also necessary for a healthy body.  My past NYR went the same way every year.  I start off strong, and […]

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Bailey’s Blog – MILK

Posted by Christine on January 5, 2011 in SMB Marketing Blog |

I’m changing the formula for writing on the web –  forget AIDA I want you to think of MILK. When you are creating your social marketing plan you need to stop, look and listen to your prospects/customers.  Think about who will be reading your blog.  What information and message do you want your writing to […]

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