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2011 is finally here

January 4th, 2011 | Posted by Christine in Shark Tank Blog - (0 Comments)

Wow big changes for my business model in 2011…

Thanks to Kate Buck for opening my eyes to social marketing. She’s amazing!! Along with the traditional New Year Resolutions I’m going to be making some business ones too.

I’m sitting here thinking about where to go with business. Mobile and Social Marketing are the top 2 products I’m going to be working on during 2011.  I love content research and it seems like a natural fit for me to be more social.

So here are my other 2011 resolutions… (Resolution #1) No More Bed Suck. Here’s a problem working from home. You never leave the office, but it’s also so easy to blow off working for a day or two. 2010 big revelation – The only thing that suffered was my bank account.

(Resolution #2) This website are going under a major overhaul – I’m giving all my SEO work to my partner. While I love the concept of SEO I don’t have the desire to keep up with the technology side of the business.

(Resolution #3) The Shark Tank blog is going to be retired. While I can hear the crying from the 10 people who followed the blog in 2010 the writer has moved onto bigger and better projects. Keeping it going feels disingenuous – so here’s my new blog inspiration – Bailey.  She is the most spoiled dog in the history of dog’s.

Picture of my blog inspiration

It's a dog's life

Three is a good number of changes to start out with in 2011.   I added a twitter account today so please follow me on Twitter at

@ladyinredonline

Plus a Facebook fan page for Lady In Red  – Next thing you will see is a big change to the layout of this website.

Warmest Wishes for a profitable 2011
Christine

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Hello Blog Readers and all ships at sea!!

I know it’s been a few weeks since I posted. I’ve been dealing with a nasty cold, and it made me a bit congested. So I looked at the calendar and realized that Thanksgiving is upon us. Today’s post is about the sniff test.

You know what I mean – opening up your fridge and finding mystery leftovers. You wonder “should I jump in, just put it back, or maybe find something better” and how does this relate to marketing, writing and business in general? Customers and business owners make the decisions the same way. They use the sniff test everyday when deciding to hire a person to help them grow their business. Most people call it intuition, but it’s really the sniff test.

Now how does this relate to business…People who truly need your product or service are your target audience. These are the people that have their hand on their wallet. The people who want to hire you today. The one’s who will call or order your product. Real revenue – not projected future sales. You have to pass their sniff test.

A consultant can’t stand on the street corner with a megaphone and sell their services. No one would take them seriously – people would wonder what you’re trying to pull. This one of the reasons that institutional advertising rarely works. Institutional advertising doesn’t pass the sniff test. Customers rarely believe anything that they read in the paper. They know that’s you’re trying to buy creditability.

Now if you gave an interview (or had some PR piece written) to the local paper – that would pass the sniff test.

Next, consultants need a “Big Dog” that’s willing to put their reputation on the line for them. Skittish customer’s need the warmth of the herd. That is why most work comes from happy customers referrals. Networking is the key to developing a solid success network. This is the same for any business, from the one man operation to a multi-billion dollar organization.

Over the past few weeks I’ve worked on some interesting projects. Several of these projects were focused on improving on a proven technology. The only problem with the projects is the funding. The projects are not “bank ready.” Think of bank ready ideas as something a banker looks at and is willing to put money on the line. So if you’re next big idea won’t pass the banker sniff test – time to go back to the drawing board.

This is also important in writing copy and direct marketing pieces. You can fool the public once to click on a “free information link” but they aren’t going to move to the next level without the sniff test. Put out a solid offer, get them salivating for information (only you have the insider secrets) to pass the sniff test. This is a plug for my business services. Content research gives your writing the information you need to pass the “sniff test.”

You can put a fact, figure, quote or link that seals the deal with your prospects. Studies show that a writer spends 5-10 hours on research before they write their first sentence. Imagine saving 5-10 hours of research time hiring a content research specialist. The best part – you can include that into your price for services. Win-Win for you and your customer.

I know this is short and sweet. Pass the customer’s sniff test and watch your profits soar.

Until we speak again – Market well.

Christine

About the author: Christine Vilmur Cavaliero is the owner of First Degree LLC . With 20 years of consulting experience she writes about marketing consulting services – LadyInRedMarketing and BestSEOintown. Her company specializes in results oriented marketing services for small business owners.

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Hello Blog Readers – and all ships at sea:

When fall bursts into color, and the leaves are changing, you can’t beat the Northeast.  This is one of the most beautiful places to visit in the US.  I’m sure we have competition, but everyone should see it once in a lifetime.  My family took a drive around New England this weekend. After a long ride we found ourselves in Salem Massachusetts. Wow what a madhouse, but it was a great example of marketing. There were thousands of tourists there.

As Halloween approaches I’m sure you’re thinking of ideas how to scare up new business.   (Just to let you know I’m adding more Halloween puns and metaphors – I can’t help it – it’s just so much fun). My suggestion, follow the Salem example, and start some major buzz about yourself by embracing marketing for maximum return.

Rule#1 – Salem knows their target market inside and out.  Anyone who has an interest in Witches or the paranormal knows Salem.

Rule#2 – Timely promotions – October is their MAXIMUM exposure month.  I’m sure you know the buying cycles for your market.

Rule#3 – Highly visible promotions – Reaching a maximum audience they used Radio & TV advertising along with traditional Word of Mouth on social networks.

Today I’m thing about another hot technique for marketing -  writing monstrously good articles.

People trust the printed word. Yet most business owners won’t take advantage of writing blogs, articles or white-papers. One common fear is information would appear trite, irrelevant, or too self-serving.   Hypnotize yourself  and repeat after me “This as my opportunity to share what I know.”

Still wondering what to know what to write about? I’m here to give you the 5 magic formula questions of writing an article.

1) People are interested in learning what new trends are happening in your industry.
2) What questions does a prospect ask when they call you?
3) What questions are you asked in social situations about your industry?
4) What information does your family or friends ask you about your job or profession?
5) How is technology changing your line of work?

Write down everything that comes to mind in a notebook. Don’t throw anything out. This brainstorming will become your magic writing spellbook. The key to this exercise is open your mind, and let the creative thoughts flow to the paper. You’re channeling your inner spirit, so avoid censoring your thoughts.

Look over your brainstorming session – pick one big idea which jumps off the page. Write it onto the header of a piece of paper as a question. That question is your topic for your first article.

Next put together a quick outline indicating two or three points you want to cover. Your article will have an introduction, two paragraphs about the topic question, an external experts opinion and your conclusion. Remember in the conclusion make sure you indicate who you are, a link to your website, and how to contact you by phone or snail mail. That’s it!

Mirror, Mirror on the wall – hope this helps explain article writing once and for all…

If this hasn’t helped you can always call in the marketing experts. Using a company like mine will help you carve out a killer PR plan. We also help you find content for articles. You can hire a ghost writers to pen an article or two.

Now you know another big marketing secret. My favorite way to reach more customers, and improve your website ranking, is writing articles. Next blog post I’ll touch on a Thanksgiving theme. I’m not sure how well that will work out, but we will see. I’m thinking of carving up Turkey SEO ideas.

Until I blog again – have a good month, and market well.

Christine

About the author: Christine Vilmur Cavaliero is the owner of First Degree LLC .  With 20 years of consulting experience she writes and manages two websites decided to marketing consulting services – LadyInRedMarketing and BestSEOintown. Her company specializes in results oriented marketing services for small business owners.

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Hello Blog Readers and all ships at sea – Welcome to my new reader in Italy. Cool I’m going international.

Today as I drove home from the gym thoughts of developing a USP ran through my head. USP stands for Unique Selling Proposition.

This blog idea stemmed from a prospect evaluation I had last week. Following the initial conversation I contacted a colleague for a second opinion. We both agreed the prospect’s website had a ME-TOO identity crisis. He is a book author. He wants to sell books about financial planning. Yet his website sounded just like every other “financial guru” on the market. Not too hard to see why his one and only book failed to sell. People didn’t realize what made his message unique. No AIDA, no call to action, nothing to “ask for the sale” just a lot of “ME-TOO” writing.

Fear of missing out on a sales opportunity drives some small business owners to do two really strange things. First they want to be bigger than they are. They use ME-TOO talk, call themselves a corporation, publisher, CEO, etc. Just little ‘ole Joe business owner isn’t good enough. Second they are “jack of all trades, master of none.” They do a smattering of everything. Speaking with them sounds like a political ad full of big promises and half baked ideas. They can cure cancer, negotiate world peace, save your business, triple your revenue, and do everything yesterday. You get a gut reaction they are full of BS, and run for the hills.

While my colleague and I came up with the standard suggestion. Rewrite his website with a re-branded message we realized we don’t know his audience. People who want to “achieve a financially stable retirement” is too broad, and there is just too much competition. He needs to reach a specific subset of that audience. So I sent him along with a task. Who is his “true target audience?” Until we identify that buyer we can’t do the website rewrite.

Now look at your website or sales literature… How much writing sounds like industry babble? Too much blah-blah-blah we’re #1, we’re great, blah-blah is a message killer!

Remember when your marketing sounds exactly like everyone else (ME-TOO) people tune you out! They’ve already heard that message before. A business owner needs to find their unique voice – something which will stop the prospect in their tracks. Something that bonds the audience to you for life.

One of my favorite examples of bad braning was a small community bank that had a blatant ME-TOO message. While the financial crash of 2008 was unfolding they refused to give up the “big bank” persona. It wasn’t until the big competitors started to say “we care about our customers” did they follow suit. The missed millions of dollars of new business because they refused to change from the ME-TOO message. The lesson – even large business’ have ME-TOO blinders on.

Final thought today, you can’t be everything to everybody. Express your unique qualities, be who you are, and spell it out. People who plan to buy your product, or hire you, will respect your candor. Don’t write your marketing message trying to please everyone. That will only lead to “ME-TOO” statements, and ME-TOO marketing is a nail in the coffin of your business.

A “specific target audience” allows you to be the big fish in your small pond.

Have a good week and market well-
Christine

P.S. – As the holiday season approaches I’m working on a special project. These books are dedicated to personal, business and financial success. A bit off topic for my Shark Tank blog, but if you want to be a big fish in the pond of life it will be worth a look. just whetting your appetite for more.

P.S.S. – Keep those comments coming, and as I said before if you have a project you want me to evaluate please contact me. I’m evaluating a few products and services that help fellow business owners accelerate success.

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Hello all blog readers and ships at sea…

I have one housekeeping note for my readers. I am all for sharing the latest tools of internet marketing, but PLEASE don’t use my blog comments as a place to advertise. I will just delete, or mark your posts as SPAM. When you have a JV opportunity which you want to share contact me offline. Enough said.

We’ve been having some really rough weather here in Connecticut. Bad rain last week, and third day or watching the rain fall this week sparked thoughts of traffic. Not the crappy traffic on I-95, 84, or any other major highway, no I’m thinking about website traffic.

Many prospective customers ask “how can my small business reach more customers on the web?” Technically there is the fast lane method and a slow lane method. You really need a mix of both to get effective website marketing success.

Slow Lane methods are institutional advertising – branding marketing. Yellow Pages, Newspaper, Mailers, Snail Mail, Signage, Brochures, Business Cards, etc. All valid but a much slower way to reach customers.

Fast Lane Marketing – hit the customer where they are looking for a product or service…right on the web. This is why you need to be ranked on Google. Statistics prove people don’t look past the first three pages of Google. This is why ranking high on search engine traffic (for keywords) are so critical.

There are several different ways to get your website recognized on the web. First consider the age of the domain. Let’s say for arguments sake you’ve been on the web for five years. Google will give you more rank recognition than someone who just got onto the web last week. Really this isn’t something you can control, so it “is what it is.”

Second – how many people visit your website from keywords on the browser? This is where my business (and other competitors) enjoys a love/hate relationship with Search Engine Marketing and Search Engine Optimization. Obviously we know the insider secrets of the HTML code and what the big dogs at Google are looking for.

Back to the traffic conundrum (for my fellow readers a conundrum is a question without an answer).

Third you should have content that people want to see. Let’s say you put together a website that is static. This is something that stays the same year in and year out. BORING! Don’t change your website look and content every day, but have some interesting content to lure your visitors back. Website surfers (and Google or other search engines) have the attention span of a 2-year old. They get bored and move on to another site if you don’t have something new to say.

Last, share links with other website. Google loves links, especially links with educational or civic organizations. Link building adds legitimacy to your website. This is the equivalent method of being recommended by a friend or colleague.

Now let’s focus on local versus global traffic. When you are a Brick and Mortar business focus on local website marketing. A civic organization like the local Chamber of Commerce usually has a website which is linking tool. Use the local website marketing techniques especially if your business comes from a small circumference from your front door. Now if you’re service is delivered electronically you may have to compete on a global level. That means you’re going to look at global traffic such as Facebook, LinkedIn, Google Adwords and possibly PPC campaigns.

When you are reviewing your 2011 marketing plan do a quick market research project, think Show Me the Money! Review your 2010 revenue and sales. Once you’ve determined who those customers are, and where they live, and how they found you, adjust your marketing plan to reach more of the same type of people.

I’ll close with this…focus your energy on running your business. I found that when you are a small business owner you can get distracted. One of my favorite authors about personal development and time management is Dr. Steven Covey. Currently I’m reading “7 Habits of Highly Effective People” for the 30th time. My advice is balance your time and commitments. Pay someone to get you on the right road with website marketing. Consultants can move you much further ahead than doing it on your own. As always contact me if you have a website marketing project – BestSEOintown

Market Well To Enjoy More Profits!
Christine

P.S. – check out my friend blog (Daily Marketing Tips - http://www.dailydirectmarketingtips.com). You’ll uncover a treasure trove of information about marketing

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Lady In Red – October Shark Tank Blog – Lists & AIDA

September 30th, 2010 | Posted by Christine in Shark Tank Blog - (1 Comments)

Howdy all – we’re enjoying a rainy, windy night – hope the power stays on… So far so good

Thought I would talk about something related to customer conversations this week. Should I use mailing lists to promote my business service? Short answer – YES!

I remember back to my first marketing job selling mailing lists. I didn’t appreciate what I was holding in my hands. Really a mailing list is a legal money printing press. I should have paid closer attention, or read some of those direct mail proofs and mockups. It was marketing gold wrapped up in great copy. I didn’t realize what a goldmine selling “CPM Sweepstakes Yes” and “Ecofriendly Affluent buyers” would be. Mailing lists reach deep into the pockets of targeted hungry customers!

Next question I’m asked – how do I write a sales letter? First suggestion – call me. If that isn’t in the cards remember there are two different types of writers in business. People who breakout in a cold sweat when they have to write, and people who believe they can beat the best copywriter at their own game.

Here’s the big secret… you don’t need to be an excellent writer to be a great copywriter. The trick is to give your prospects something to salivate over, and offer them an ethical bribe within great copy! For people who write use AIDA (AIDA isn’t my girlfriend) – AIDA is a standard formula for writing marketing copy.

Attention – Grab your reader in the first few words. You only have 10 seconds to get them to read your email or letter. Attention starts right from the beginning: Jump off the page promises, controversial title of an article, the punch you in the face headline, or an awesome offer on the envelope. You are starting to get the picture of getting attention.

Interest – Keep your readers attention. Whether you’re writing an e-mail autoresponder series or a 20-page sales letter speak directly to your audience. Remember the term WIFFM – or what’s in it for me. Frame your text with the reader in mind. The best way to write is keep a mental image in your mind who you’re speaking to. What do they care about, what’s their pain, and how can you fix the problem.

Desire – You want to tap into a pool of white-hot burning desire. You want to tease, tempt and tantalize them. Leave them wanting what you offer. I hate to say it but you’re performing an old fashioned striptease when you write great copy.

Last A is Action – Tell them how to take action. Don’t write great copy, put together an irresistible offer. Just remember to ask for another date. This means give them 10 different ways to buy what you’re offering. The sooner the better on your call to action. Get them to purchase on the web.

I realize I just posted this but I wanted to add one more thing… Take away their objections. Give them a money-back guarantee. Take away all the fear of doing business with you. Of course you put yourself at risk, but if your business service is as good as you’ve promised you don’t have to worry about returns.

Remember good copy can overcome a lot of objections. Let me reiterate – don’t let direct marketing’s bad reputation spoil the party. People who hate direct mail don’t understand its power. They think direct mail is cheesy. They assume people will judge them as a blue suede shoe salesman running a second class business. Nothing is further from the truth – you are a smart business person. Bottom line – direct mail & direct website marketing works.

Until next time – keep those comments coming – I appreciate people reading the blog. If you have a copy project or need research for writing projects give us a ring.

All my best – Christine

Please check out my Search Engine and Social Marketing website


I found found a great blog for marketing information – visit it – join the mailing list

Daily Marketing Tips

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Shark Tank – September 13 – Renovate your marketing

September 13th, 2010 | Posted by Christine in Shark Tank Blog - (0 Comments)

Howdy everyone in cyberspace. I’ve been getting some great feedback from people. It’s exciting that someone is actually reading the blog, so keep those cards and letters coming. Today I’m focused on a kitchen renovation.

I’ve been considering remodeling my kitchen for about a year now. UGHHH – I’ve done most of the house at this point, but now I have the big nut to crack – the heart of my house. The kitchen is about 25 years old, and badly in need of a modernization. Bonus renovating my kitchen will keep my home value in the current housing market. Once I started to put the plan together I realized what a daunting task this could become. Not only from the perspective of cost, but time, and inconvenience. I forgot having a major part of my house out of commission for a few weeks will cause chaos. Why am I blathering about renovating my kitchen? Well it is right in line with my topic of renovating a marketing plan.

I have a feeling that many business owners have the same impression about updating a marketing plan as I do about updating my kitchen. In their minds updating a marketing plan is as much fun as a deep cleaning at the dentist.

I found during consulting meetings many small business owners didn’t bother to create a marketing plan in the first place. WHAT?? You need to know where you want to go to actually reach a destination. Personally I don’t take a trip without a map, or at least an idea of where I want to go. Obviously if your in that boat there are lots of tools for you to create a plan. One that incorporates daily business needs with your future marketing expenditures. Remember time never stands still, and your marketing plan is a work in process. You’ll pull it out often – especially if you’re updating a piece of your marketing home.

Now let me touch on one of my favorite marketing tools – a website. Here are a few helpful renovation tips for a website.

Flash is a cartoon superhero, period. Please get rid of flash on a website, especially a landing page. Yikes, flash reminds me of my parents 1974 avocado green appliances. Trendy in it’s day, but out of favor in 2010.

Along those lines please get rid of audio features you can’t turn off. How many people are surfing the web during the business hours – Do you want to put them on the unemployment line?

Last pet peeve’s…old homemade website pages with tons of affiliate banner ads. Yes I have a few on the site, but they are useful to a customer who wants to “do-it-themselves” – I can’t control everyone’s marketing. Might as well give them some free ideas.

Nice part about updating a website – it can be your best tool for marketing. Flexible, easily updated, bottom line…there are a lot of new options in 2010. Use the web to your advantage with search engine optimization (http://www.bestseointown.com) look at the different types of optimization tools you can incorporate.

OK, I’ve taken a few deep breaths. I know that people instinctively hate change. Moving from a comfort zone isn’t a favorite activity. Remember there are some easy-peesy-lemonsqueezy ideas to put a new coat of paint on your website.

You can freshen up your website with a new theme. WordPress is a great tool, and even a novice can put new themes onto a website. I had one theme for a while, but eventually picked the one I’m using today. WordPress is a blog tool so you can put your thoughts out on the web in word form.

Last thought for today. By all means, make your website your own creative venture. Feature your USP on your little space of the universe. Let your customer’s know what you can do for them. They should be able to know within 10 seconds what you do, and WIFFM (what’s in it for them).

Happy Marketing – Make it a profitable week
Christine

P.S. – For those who wonder, yes I can be grammatically challenged (must have missed a few days in grammar school). So if you catch something please let it slide. I’m an internet researcher and marketing person, not an English teacher. :-)

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Shark Tank – September 1st – Try Marketing

September 8th, 2010 | Posted by Christine in Shark Tank Blog - (0 Comments)

This was the recap of the blog I posted on Merchant Circle earlier this month.

Today business owners have so many more options in marketing. Questions that come up during conversations… “Should I spend my day blogging or checking Facebook? How about LinkedIn? Local website marketing? Is print dead or the best place for a bargain? Should I spend money on direct mail? What about my website – how much information should I put there? How often should I update information…” the list goes on and on. These are all good questions – while the answers are case specific – are you looking for visibility or sales?

Ahhh – so many questions, so little money (or time) to try them all. My first suggestion is “STOP TRYING MARKETING!”

Personally I hate the word try. Trying is weak, and you’re already expecting to fail (or receive minimal success). Both advertising sales people and consultants say “Let’s try this – or that” Business owners think “if it doesn’t succeed it was his/her idea – I’m just following orders…” Belch – time to get rid of that thinking.

Many business owners are confused about website marketing. Most of our consultations center on using on-line marketing to get the most out of a small marketing budget.

Traffic, visibility, hits, eyes – website owners call it different words, but it’s all about people clicking on a link to visit your website or ad. My opinion – most of the time branding a company through advertising is a waste of time. People buy from people, and the mood of the country is “don’t trust anyone, especially a business.” You can’t buy credibility with print, web or traditional advertising. Put a bio, picture and map – put a human face on your website.

Next idea for a business owner – have a happy customer or colleague recommend your business or services. Word of mouth advertising is really important for small budgets. One caveat – you can’t buy great press – but you can be devastated by bad web press.

Be aware consumers are brazen with their opinions on the web – it’s still anonymous and everyone has a comment. Many websites (Yahoo Local, Yelp, Etc.) allow consumers an opportunity to post their opinion about anything. One dissatisfied customer can blow-up the best website marketing plan with a low customer rating or bad opinion.

Last thought for today – have you developed a customer mailing list to share news? Write an an e-zine monthly, put a blog together. There are so many places in the world where you can control the marketing message for low cost. Those are usually really effective, but lower cost means a longer time frame.

Well that’s enough for today – Stay busy and make money.

To your success…
Christine Cavaliero

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Shark Tank Blog – August

August 23rd, 2010 | Posted by Christine in Shark Tank Blog - (0 Comments)

This summer has been brutal.  Heat, humidity, rain, more heat, no rain – yuck.  Customers have been MIA, unless you’re working with Air Conditioning or a vacation destination.  People are spending money again on themselves and their needs.

Something  business people can be thankful for – the economy has settled down – at least a little bit.

Summer is almost over so let’s talk about Fall – and how it correlates to a business cycle.

Fall is a mature product, or a core promotion.  Something that is a stable part of your marketing mix.  This is the 80/20 rule!  Most of your business is coming from a small group of customers.  They are the customers who know you, your products and services.  This is where you can really put your profits into overdrive.

We all know it’s easy it is to forget about these customers – that is until they begin to defect to your competition.

Idea #1 – Special promotions for your loyal customers.  Many business owners spend so much time, money and energy trying to get people to buy from them the first time.  Once they are your customer you can redirect some marketing money to keeping them happy, and making them buy again.  Pure Profit!

Idea #2 – People love something for nothing – give them free information – preferably “insider information.”  Give them the feeling of being in the know.  That’s where you can use articles, whitepapers, sales and hot insider how-to information.

Not that I’ve given you an extensive list – these are just a couple of marketing ideas.  Every business is unique so if you are  considering new promotions contact us.

Just a quick update to this blog post – I’ve been inundated with spam messages on this blog post so I’m going to close the comments. I like to hear from my readers (actual people please), but I’m going to have to add some spam filters to the entire blog.

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BAD MARKETING MUST BE STOPPED!

August 19th, 2010 | Posted by Christine in Shark Tank Blog - (0 Comments)

Today’s shark tank marketing blog message… Don’t let your kid design your marketing please.

When your website or your marketing collateral looks like your local high school AV team put it together it’s bad and ineffective.

This came about when I saw a website in my business development travels that looked like my 13 year old put it together. It was TERRIBLE, but the owner just raved about it. When I asked her how much traffic it generated – or if anyone contacted them about work – her deer in the headlights stare said it all.

Everyone knows they should be on the web – but please, please don’t let your design look like a kid put it together.

With all the graphic design programs (standard on your home computer) anyone can put together a marketing piece. Sorry to say small business owners are the biggest offenders. Canned art from Microsoft doesn’t cut it any more. You message must say competent, exclusive and sought after. Stop being another me-too company, stand out and be seen.

Your audience expects sophistication, clean graphics, quick website load times, and other bling with your marketing message. With the click of a mouse a small business can access great art, website design and print materials. The prospect is judging you every time you walk in front of them. And believe me the competitors dying for their dollars.

Give yourself the added advantage of expert marketing help, whether it’s on the web or in print. A prospect is willing to pay a little extra to the company who puts time and effort into their marketing. Sexy advertising pieces are cosmetics for your company.

Remember your marketing message is your sales force – automated and on virtual steroids. Well designed marketing is an Armani suit, and the fancy foreign car.

Now think what does your current marketing say about you and your company?

Toss time line – if your marketing pieces are older than 12-18 months it’s time to recycle them. Everyone you have contacted has seen them. Studies have proven you need to reach your prospect a minimum of 5 times to get a decent response to a marketing campaign. That doesn’t mean you need only expensive 4-color marketing collateral. Rather a drip message every few days by different media will do.

Website – update your text every quarter. Not your mission statement or about us, but the what’s new. You want to give your customers a reason to keep checking back.

E-zines and e-mail marketing. Get the customer’s email and reach out to them – it’s still free and most small business owners don’t use it effectively.

That’s all to say for today (I know terrible grammar)… Remember if you need an objective 3rd party review of your website let http://www.bestseointown.com conduct a free SEO optimization plan.

As always – contact Christine@ladyinredmarketing.com to discuss your marketing needs. Until next time – watch your tails, and be a big fish in a small pond!

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