Posts by Christine:
Wow big changes for my business model in 2011…
Thanks to Kate Buck for opening my eyes to social marketing. She’s amazing!! Along with the traditional New Year Resolutions I’m going to be making some business ones too.
I’m sitting here thinking about where to go with business. Mobile and Social Marketing are the top 2 products I’m going to be working on during 2011. I love content research and it seems like a natural fit for me to be more social.
So here are my other 2011 resolutions… (Resolution #1) No More Bed Suck. Here’s a problem working from home. You never leave the office, but it’s also so easy to blow off working for a day or two. 2010 big revelation – The only thing that suffered was my bank account.
(Resolution #2) This website are going under a major overhaul – I’m giving all my SEO work to my partner. While I love the concept of SEO I don’t have the desire to keep up with the technology side of the business.
(Resolution #3) The Shark Tank blog is going to be retired. While I can hear the crying from the 10 people who followed the blog in 2010 the writer has moved onto bigger and better projects. Keeping it going feels disingenuous – so here’s my new blog inspiration – Bailey. She is the most spoiled dog in the history of dog’s.
Three is a good number of changes to start out with in 2011. I added a twitter account today so please follow me on Twitter at
Plus a Facebook fan page for Lady In Red – Next thing you will see is a big change to the layout of this website.
Warmest Wishes for a profitable 2011
You wonder “should I jump in, just put it back, or maybe find something better” How does this relate to marketing, writing and business in general? Read this Shark Tank Blog and find out.
Let’s talk about writing monstrously good articles. People love and trust the printed word. Yet most business owners won’t take advantage of writing blogs, articles or white-papers. One common fear is information would appear trite, irrelevant, or too self-serving.
Remember when your marketing sounds exactly like everyone else (ME-TOO) people tune you out!
Back to the traffic conundrum (for my fellow readers a conundrum is a question without an answer). Can you drive more traffic to your website?
Here’s the big secret… you don’t need to be an excellent writer to write copy. The trick is to give your prospects something to salivate over, and offer them an ethical bribe within great copy! For people who write use AIDA (AIDA is also my BFF) – AIDA is a standard formula for writing marketing copy.
Today’s shark tank marketing blog message… Don’t let your kid design your marketing please. When your website or your marketing collateral looks like your local high school AV team put it together it’s bad and ineffective. This came about when I saw a website in my business development travels that looked like my 13 year […]