I’m changing the formula for writing on the web - forget AIDA I want you to think of MILK.
When you are creating your social marketing plan you need to stop, look and listen to your prospects/customers. Think about who will be reading your blog. What information and message do you want your writing to impress on the web public.
Here’s a big change for social marketing writers – if you have a background in direct marketing, scrap it. Most copy writers know that AIDA formula – I propose for social marketing you need to think of the MILK formula.
M- stands for medium – Are you sharing your message through blog posts, video message, podcasts, opt-in newsletters, Facebook events? Where does your customer live, work or look on line.
I – stands for iPhone – Think of the future. So many people are accessing information via mobile technology make sure that you’re visible to the mobile public as well as your traditional blog readers.
L – stands for Length – Keep your message short and to the point. Don’t write War and Peace emails/blogs.
K – stands for Keep it going – Encourage your readers to share your information. Make sure you have ways for people to share your message through every type of social media.
Next blog I’ll cover why a social media assistant is a key component to your marketing team.
Social marketing is a dog-eat-dog world…