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Why Internet Marketing kicks B2B’s butt – WIIFM!

I’ve spent some time ruminating about this question – why does it happen… Scenario A) A company has a great product, a large marketing budget, hires salespeople or distributors, but come up woefully short on sales year to year. Scenario B) Some upstart company (usually using a substandard website from a single home computer), has […]

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Failure is an exhausting habit

Have you ever spent time ruminating about your mistakes?  Focusing on how you messed up, or worse, lost something near and dear because a personal mistake?  The moment is past, but you are still jailer, judge and jury.  You mete out punishment daily, and fully expect the world to offer the same. Inviting failure back […]

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Stop Fishing for Prospects

Today’s post is about fishing Here’s a story.  My grandfather would drag me every summer to a lake in Minnesota.  It was the most GOD-AWFUL experience for a teenage girl.  He would take out the boat early in the morning.  Every once in a while he would grunt and stop the boat.  Hour after hour […]

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Stop the Do It Yourself madness

Hey LIR readers… Just checked out my mashable feed on Facebook. There was an excellent article about 5 jobs startup business owners shouldn’t do themselves. 1) Copywriter 2) Copy Editor 3) Facebook Marketer 4) SEO consultant 5) Email Marketing Specialist Reading the comments I want to add Mobile Marketing & PPC Marketer. Here’s a link […]

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