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Why Internet Marketing kicks B2B’s butt – WIIFM!

I’ve spent some time ruminating about this question – why does it happen… Scenario A) A company has a great product, a large marketing budget, hires salespeople or distributors, but come up woefully short on sales year to year. Scenario B) Some upstart company (usually using a substandard website from a single home computer), has […]

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Failure is an exhausting habit

Have you ever spent time ruminating about your mistakes?  Focusing on how you messed up, or worse, lost something near and dear because a personal mistake?  The moment is past, but you are still jailer, judge and jury.  You mete out punishment daily, and fully expect the world to offer the same. Inviting failure back […]

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Houston we have a problem… but I can tell you how to fix it

Happy Sunday readers, I’ve been thinking about Apollo 13 recently.  Rent the movie for the complete story.  Here’s the synopsis: Three astronauts traveling to the moon have a series of problems while on a space mission.  They had to use their wits, and through the power of logic, come up with some creative solutions quick. […]

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Meditation Monday – A little belief goes a long way

Posted by Christine on February 6, 2012 in Motivational Thoughts, Shark Tank Blog, Social Marketing News, Weekly Biz Buzz Blog |

I began thinking about belief last night during the Superbowl.  Anyone who is not a football fan, or doesn’t know the Giant’s motto – Believe.  That’s what they did in spades – Eli and team knew in their minds it was a fact they would come home with the Lombardi trophy.  Congratulations to Big Blue […]

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Stop Fishing for Prospects

Today’s post is about fishing Here’s a story.  My grandfather would drag me every summer to a lake in Minnesota.  It was the most GOD-AWFUL experience for a teenage girl.  He would take out the boat early in the morning.  Every once in a while he would grunt and stop the boat.  Hour after hour […]

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Stop the Do It Yourself madness

Hey LIR readers… Just checked out my mashable feed on Facebook. There was an excellent article about 5 jobs startup business owners shouldn’t do themselves. 1) Copywriter 2) Copy Editor 3) Facebook Marketer 4) SEO consultant 5) Email Marketing Specialist Reading the comments I want to add Mobile Marketing & PPC Marketer. Here’s a link […]

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April Thought – Do SOMETHING

Posted by Christine on April 22, 2011 in Motivational Thoughts, Social Marketing News |

I’ve decided! Every month from now on I’m going to discuss the spiritual side of marketing. Each business is alive – we tend to think of business as a “thing.” But it is truly a living entity – it was conceived from the ethos – brought into being by your work and passion. So this […]

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Talking yourself out of a sale

Posted by Christine on March 6, 2011 in Social Marketing News, Weekly Biz Buzz Blog |

Hello All Readers- This has been a crazy few weeks.  Time seems to fly when your immersed in work.  I don’t need to go into specifics, but let me tell you my head is swimming.  The past few weeks have been a whirl-wind of sales calls.  Most of them amounted into “much ado about nothing.”  […]

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Lady In Red Marketing – Social Marketing for Small Business

Posted by Christine on February 24, 2011 in SMB Marketing Blog, Social Marketing News, Weekly Biz Buzz Blog |

My thoughts center around measurement today. I know we’ve all had a long, cold (and here in Connecticut) snowy winter.  How much snow?  By most people’s estimation – too much, but by skiers estimation not enough… At my house we’ve had about 95 inches of the white stuff.  Which equal the following metrics.  I measure […]

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Oh Ted Williams where are you now?

Posted by Christine on February 16, 2011 in Social Marketing News, Weekly Biz Buzz Blog |

Today as I was planning my day a thought crossed my mind. Most people think of Google, Yahoo and Bing as the big dogs, and the place to be seen on the web.  Optimize for those search engines, and you’ll have all the traffic you can handle.  Well that’s only 1/3 right.  Google is the […]

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