Lady In Red Marketing – Shark Tank Blog – Spooky Marketing Tips

Posted by Christine on October 25, 2010 in Shark Tank Blog |

Hello Blog Readers – and all ships at sea:

When fall bursts into color, and the leaves are changing, you can’t beat the Northeast.  This is one of the most beautiful places to visit in the US.  I’m sure we have competition, but everyone should see it once in a lifetime.  My family took a drive around New England this weekend. After a long ride we found ourselves in Salem Massachusetts. Wow what a madhouse, but it was a great example of marketing. There were thousands of tourists there.

As Halloween approaches I’m sure you’re thinking of ideas how to scare up new business.   (Just to let you know I’m adding more Halloween puns and metaphors – I can’t help it – it’s just so much fun). My suggestion, follow the Salem example, and start some major buzz about yourself by embracing marketing for maximum return.

Rule#1 – Salem knows their target market inside and out.  Anyone who has an interest in Witches or the paranormal knows Salem.

Rule#2 – Timely promotions – October is their MAXIMUM exposure month.  I’m sure you know the buying cycles for your market.

Rule#3 – Highly visible promotions – Reaching a maximum audience they used Radio & TV advertising along with traditional Word of Mouth on social networks.

Today I’m thing about another hot technique for marketing –  writing monstrously good articles.

People trust the printed word. Yet most business owners won’t take advantage of writing blogs, articles or white-papers. One common fear is information would appear trite, irrelevant, or too self-serving.   Hypnotize yourself  and repeat after me “This as my opportunity to share what I know.”

Still wondering what to know what to write about? I’m here to give you the 5 magic formula questions of writing an article.

1) People are interested in learning what new trends are happening in your industry.
2) What questions does a prospect ask when they call you?
3) What questions are you asked in social situations about your industry?
4) What information does your family or friends ask you about your job or profession?
5) How is technology changing your line of work?

Write down everything that comes to mind in a notebook. Don’t throw anything out. This brainstorming will become your magic writing spellbook. The key to this exercise is open your mind, and let the creative thoughts flow to the paper. You’re channeling your inner spirit, so avoid censoring your thoughts.

Look over your brainstorming session – pick one big idea which jumps off the page. Write it onto the header of a piece of paper as a question. That question is your topic for your first article.

Next put together a quick outline indicating two or three points you want to cover. Your article will have an introduction, two paragraphs about the topic question, an external experts opinion and your conclusion. Remember in the conclusion make sure you indicate who you are, a link to your website, and how to contact you by phone or snail mail. That’s it!

Mirror, Mirror on the wall – hope this helps explain article writing once and for all…

If this hasn’t helped you can always call in the marketing experts. Using a company like mine will help you carve out a killer PR plan. We also help you find content for articles. You can hire a ghost writers to pen an article or two.

Now you know another big marketing secret. My favorite way to reach more customers, and improve your website ranking, is writing articles. Next blog post I’ll touch on a Thanksgiving theme. I’m not sure how well that will work out, but we will see. I’m thinking of carving up Turkey SEO ideas.

Until I blog again – have a good month, and market well.


About the author: Christine Vilmur Cavaliero is the owner of First Degree LLC .  With 20 years of consulting experience she writes and manages two websites decided to marketing consulting services – LadyInRedMarketing and BestSEOintown. Her company specializes in results oriented marketing services for small business owners.

Click on the envelope to email ChristineEmail me


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