This summer has been brutal. Heat, humidity, rain, more heat, no rain – yuck. Customers have been MIA, unless you’re working with Air Conditioning or a vacation destination. People are spending money again on themselves and their needs.
Something business people can be thankful for – the economy has settled down – at least a little bit.
Summer is almost over so let’s talk about Fall – and how it correlates to a business cycle.
Fall is a mature product, or a core promotion. Something that is a stable part of your marketing mix. This is the 80/20 rule! Most of your business is coming from a small group of customers. They are the customers who know you, your products and services. This is where you can really put your profits into overdrive.
We all know it’s easy it is to forget about these customers – that is until they begin to defect to your competition.
Idea #1 – Special promotions for your loyal customers. Many business owners spend so much time, money and energy trying to get people to buy from them the first time. Once they are your customer you can redirect some marketing money to keeping them happy, and making them buy again. Pure Profit!
Idea #2 – People love something for nothing – give them free information – preferably “insider information.” Give them the feeling of being in the know. That’s where you can use articles, whitepapers, sales and hot insider how-to information.
Not that I’ve given you an extensive list – these are just a couple of marketing ideas. Every business is unique so if you are considering new promotions contact us.
Just a quick update to this blog post – I’ve been inundated with spam messages on this blog post so I’m going to close the comments. I like to hear from my readers (actual people please), but I’m going to have to add some spam filters to the entire blog.