Let’s talk about writing monstrously good articles. People love and trust the printed word. Yet most business owners won’t take advantage of writing blogs, articles or white-papers. One common fear is information would appear trite, irrelevant, or too self-serving.
Here’s the big secret… you don’t need to be an excellent writer to write copy. The trick is to give your prospects something to salivate over, and offer them an ethical bribe within great copy! For people who write use AIDA (AIDA is also my BFF) – AIDA is a standard formula for writing marketing copy.
This is our first post – today was a beautiful day to enjoy the weather and get our website up and running. Thanks for everyone’s patience and we will post blogs more often. Thank you also to Christian for your hard work. We’re looking forward to getting some video and digital media work collaboration done.