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This was the recap of the blog I posted on Merchant Circle earlier this month.

Today business owners have so many more options in marketing. Questions that come up during conversations… “Should I spend my day blogging or checking Facebook? How about LinkedIn? Local website marketing? Is print dead or the best place for a bargain? Should I spend money on direct mail? What about my website – how much information should I put there? How often should I update information…” the list goes on and on. These are all good questions – while the answers are case specific – are you looking for visibility or sales?

Ahhh – so many questions, so little money (or time) to try them all. My first suggestion is “STOP TRYING MARKETING!”

Personally I hate the word try. Trying is weak, and you’re already expecting to fail (or receive minimal success). Both advertising sales people and consultants say “Let’s try this – or that” Business owners think “if it doesn’t succeed it was his/her idea – I’m just following orders…” Belch – time to get rid of that thinking.

Many business owners are confused about website marketing. Most of our consultations center on using on-line marketing to get the most out of a small marketing budget.

Traffic, visibility, hits, eyes – website owners call it different words, but it’s all about people clicking on a link to visit your website or ad. My opinion – most of the time branding a company through advertising is a waste of time. People buy from people, and the mood of the country is “don’t trust anyone, especially a business.” You can’t buy credibility with print, web or traditional advertising. Put a bio, picture and map – put a human face on your website.

Next idea for a business owner – have a happy customer or colleague recommend your business or services. Word of mouth advertising is really important for small budgets. One caveat – you can’t buy great press – but you can be devastated by bad web press.

Be aware consumers are brazen with their opinions on the web – it’s still anonymous and everyone has a comment. Many websites (Yahoo Local, Yelp, Etc.) allow consumers an opportunity to post their opinion about anything. One dissatisfied customer can blow-up the best website marketing plan with a low customer rating or bad opinion.

Last thought for today – have you developed a customer mailing list to share news? Write an an e-zine monthly, put a blog together. There are so many places in the world where you can control the marketing message for low cost. Those are usually really effective, but lower cost means a longer time frame.

Well that’s enough for today – Stay busy and make money.

To your success…
Christine Cavaliero

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OK folks I’ve been lax trying to keep up with all the next generation Web 2.0 marketing thoughts. I get a headache trying to figure out how many links I should have, how much social networking I should do. It’s enough to make a person crazy.

Then it occurred to me – I don’t need to stay up with the Jones – rater find some top rated talent who is able to handle different items on the web development front. I think I’ve found some great people – now I just need to get them to work. Have a partnership with a new company whose looking to use a new technology to break up leads for industry specific domain names by zip code. Very cool patented technology. Check them out at zipsmart.com.

Adding some more information to the website soon – give us a ring if you want a free evaluation on your website or webmarketing program.

October 11th update – Thank you blogger poster that let me know about my bug on the website post – I’m closing the comments for this thread. Please read further and if you need to post a comment on other sections I’ll look forward to reading them all.

Market well and have a profitable day!
Christine

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