About Lady In Red

Seventeen years changes your perspective.

Lady In Red Marketing began in 2009 with a newly minted marketing degree and a dream.

Since then, I’ve had the opportunity to see business from just about every seat at the table — as an employee, an employer, an entrepreneur, a salesperson, a marketer, a writer, a creator and, more than once, the person figuring out what came next.

Some things worked beautifully. Some didn’t. The market changed. Technology changed. I changed.

And so did the work.

Experience becomes something.

For many years, Lady In Red Marketing was where I used my experience to help other people market and grow their businesses.

Today, I’m using those same 17 years differently.

Lady In Red is no longer a traditional marketing-services company. Instead, it has become the business home where I develop, test and bring my own ideas and original work into the world.

The marketing experience didn’t disappear.

I stopped selling it and started owning it.

That experience now informs everything I build — how I listen, how I communicate, how I test an idea, how I recognize what resonates, and perhaps most importantly, how willing I am to let something evolve when the evidence says it should.

What we’re building now.

The current work of Lady In Red Marketing is Sleeping Phoenix Consulting, home of the Sleeping Phoenix Discovery Journey and its first entry point, Reveal 168.

Sleeping Phoenix grew from years of professional experience, personal development, observation, experimentation and a growing fascination with the gap between knowing something and actually living it.

It’s practical work built for real life — and it’s still evolving.

Because after 17 years, there is one thing I know for certain:

Good work evolves.

And so do we.

— Christine Vilmur-Cavaliero
Founder, Lady In Red Marketing